Our collaboration and the creation of a limited edition
"Once upon a time, there was a white backpack and a black marker... when the two met, something unique was born!"
Already since September 2018, we have been working regularly with the two influencers Melina and Elena, also known as "Joan Twins". The two are now already part of our PICARD family.
In 2020, we launched the #schreibedasBlattneu campaign, for which white bags and backpacks were sent to influencers*. "In the Corona year, we received a great backpack from PICARD. Without pattern, completely white, radiantly beautiful! In keeping with the #schreibedasBlattneu campaign, we painted the backpack ourselves," said the Joan Twins. The Joan Twins have made a wonderful creation out of the backpack, model "Berlin".
"We liked to capture a moment that was very significant for us even before Corona. We are passionate concert goers and the motif we chose was created at a Kiss concert."
- Joan Twins
The basis for the print on the backpack is the image that was created at that concert and was drawn by the Joan Twins with black markers on their backpack, eventually leading to this great print. This image was then digitally printed directly onto the leather.
We were so thrilled with their creative design that we were eager to create a limited edition from the backpack. Each individual backpack was lovingly handcrafted in our PICARD manufactory in Obertshausen.
On Sunday, November 14, 2021, at 2 pm, the time has finally come and the backpack will be officially and exclusively available in our online store.